Vice President of Sales & Marketing

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Company Info: 
Mississippi Aquarium
1400 22nd Ave
Gulfport, MS 39501
United States
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The Vice President of Sales & Marketing will be responsible for the development, implementation and management of all sales, marketing, communications, advertising, membership and development strategies and programs for Mississippi Aquarium. The position will also develop the Aquarium Marketing Plan including the coordination of all advertising, promotional events and retail partnerships as well as developing and implementing the Group Sales Program including group admissions, catering and events.
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Responsibilities: • Responsible for creating and implementing a comprehensive advertising and marketing budget and plan that position the aquarium as a premier attraction • Responsible for ensuring proper use of Mississippi Aquarium Brand. • Develops and implements innovative marketing strategies and programs to increase sales • Develops and coordinates cooperative marketing strategies with major corporate advertisers, sponsors or donors • Develops retail partnerships relative to advertising and promotions and evaluates potential ROI • Ensures that all advertising and promotional plans are in place and monitored appropriately and evaluate potential ROI • Assist all other departments with marketing, promotional and advertising needs • Reviews bids and secures contracts with major vendors appropriate for marketing • Participates on Senior Management team in organization-wide projects designed to meet specific short- and long-term Aquarium objectives • Develops and implements Groups Sales Budget and Program as part of overall Marketing Plan • Develops sales strategies and programs targeting advance ticket sales, group sales and the tour and travel industry • Responsible for attaining projected revenue and attendance goals, setting price strategies and developing special events and evening uses of the facility • Oversees major events at the aquarium such as festivals, public events, etc. • Creates retail and media promotions that increase attendance, especially in non-peak periods • Coordinates print material, working with printer to produce brochures, sales kits, etc.; checks on press runs • Provides business intelligence of sales and admissions data, ticket sales and group sales on an as needed basis • Analyzes and interprets data from research companies regarding advertising and promotions • Develops and Implements the Aquarium’s fundraising efforts including developing the organization’s base of individual, foundation, corporate, and government philanthropic support as well as its general membership. • Develops and implements a special giving initiatives and comprehensive capital campaigns. • Assist multiple departments in identifying and applying for local, state and federal grants. • Assumes a leadership role in statewide and regional organizations including tourism promotion groups, aquarium/zoo/museum associations so that the aquarium’s interests are well-represented • Delivers extraordinary customer service to all aquarium guests and internal customers • Develops effective department planning establishing a course of action with specific long-range goals for the aquarium; setting priorities among competing requirements and allocating resources in the most efficient and effective way; developing contingency plans that anticipate changes in the work environment. • Department leadership to include a partnership with Human Resources to provide staffing & development including hiring, firing, promotions, workload balancing, development, training, performance management and evaluations, staff recognition, performance coaching, and diversity management • To perform other duties as workload necessitates.
Additional Information: 
TEAM REQUIREMENTS • Safety & Security - All Team Members are required to adhere to all Mississippi Aquarium safety and security standards. • Attendance & Appearance - To maximize the guest’s experience, all Team Members are required to adhere to Mississippi Aquarium standard operating procedures regarding attendance and dress code policies as it relates to individual job functionality. Tattoos and piercings must be appropriate and in keeping with a professional image. Depending on the work area, management reserves the right to determine that tattoos will need to be covered during your shift. • Sales & Guest Services - Our forward-thinking business model requires listening and understanding the needs of our guests both internal and external. To that end, we must always be focused on the guest experience which is the key driver for return guest visitation and increased sales. • Team Partnership - All Team Members are focused on supporting each other to complete the guest experience. Therefore, supporting, facilitating, and participating in activities that promote team effectiveness is vital to our Organization. Physical Demands & Work Environment: The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 60 pounds. Specific vision abilities required by the job include close vision, distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
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